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Image Source: Lance Anderson




We work through our prioritisation research process tailored to your group. Examining the relative impact of hundreds of potential campaign options available to your organisation.

The outcome of the research programme will see Animal Ask recommend several top-tier asks which is likely to have the highest expected impact based on our research. As well as potentially some smaller potentially more tractable campaigns targeting existing policy windows.

Our final reports will eventually be publicly available to maximise the impact this research could have. Although in many cases groups may ask us to delay publishing given some information in the report could be sensitive to investigations or other campaign preparation. 

Animal Ask can assist your organisation either through our prioritisation process, consolation or through our publicly available reports. These can either help inform your current or upcoming campaign priorities or support an existing campaign. 

Here is an example: Your organisation has been given a grant to expand your work but you don’t know what you should work on next. You have a shortlist of ideas but you don’t know how to tell which campaigns will work best in practice. You are considering an ask for broiler chickens as you have seen this work well in other regions but you also want to start working on fish welfare. You don’t know how to choose between these opportunities, whether to put this resource towards existing campaigns and also feel that there could be other country-specific campaigns that aren’t being considered.

Animal Ask would utilise their Ask Prioritisation process to support you with in-depth, cross-comparative research, producing extensive reports to support your decision making towards the most promising opportunity for your organisation.




We work with you on a consultation basis where we feel that your request does not warrant the full Ask Prioritisation programme. This could be:

  • An extensive report on one particular campaign option or policy 

  • Research to bolster the advocacy for an existing campaign

  • Country scoping covers a review of existing protections, the number of animals used or affected by humans, market conditions and opportunities for advocacy 

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