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Partnership Launch: Animal Equality UK

Updated: Jul 7, 2022

Animal Equality UK is the latest organisation to collaborate with us on its Ask Prioritisation. The organisation wants to further maximise its impact for farmed animals and is keen to use dedicated research to determine future interventions.


Animal Equality has teams in the UK, Germany, Italy, Spain, Mexico, Brazil, the US and India consisting of highly qualified professionals with years of experience in undercover investigations, corporate campaigns, political outreach and the development of large-scale education programmes.

The UK team is best known for its hard-hitting campaigns, powerful undercover investigations and legal advocacy work, as well as their vital contributions to the movement, eradicating some of the worst forms of animal abuse and, ultimately, working tirelessly to create a world in which farmed animals are no longer exploited and consumed.

Abigail Penny, Executive Director of Animal Equality UK said:

“This collaboration marks an exciting chapter in Animal Equality UK’s journey, as we strive to accelerate and amplify our work in defence of farmed animals. We are delighted to have the opportunity to collaborate with Animal Ask, whose team of highly-skilled and analytical professionals will support us in putting our precious resources to the best use possible”.
She added: “With their input and insights, we are confident that we can continue to deliver ambitious and impactful results for farmed animals, and move one step closer to a world in which animals are truly respected and protected.”

We will assist Animal Equality UK in the coming months with research towards the selection of its next project (see more about our Ask Prioritisation research process in this video). We will cross compare different animal interventions and ultimately identify the ask that is most likely to have the greatest impact for farmed animals overall.

We are delighted to be working alongside such a highly regarded global brand.

We will conclude this work in February 2022 and look forward to sharing our findings with you.

If you or an organisation you work with could benefit from research resource towards identifying an optimal ask, please get in touch with us. We would love to hear from you.

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