Image Source: Artem Beliaikin



Animal Ask has been founded with the express aim to optimise and prioritise farmed animal welfare asks. We conduct in-depth research, narrowly targeted at key decisions between different animal asks, supporting animal charities, donors, policymakers, and governments so that they may do more good in the long term.



This is the specific request for industry, food companies, or governments to improve the welfare of animals in their care e.g. asking the UK government to ban cages for laying hens.

These animal welfare asks are implemented over a set period and if successful, can change the lives of millions of animals.


However, not all asks are equally impactful - good prioritisation of asks has the potential to greatly increase the effectiveness of our efforts. 

There are a huge number of potential asks to choose from, with many complex factors to consider when prioritising an optimal animal ask e.g. How tractable is this issue? How many animal lives with this effect? How expensive is this intervention for the producers? 

Research into these key considerations is essential to making well informed decisions.

Image Source: Jo-Anne Mcarthur


Many farmed animals’ welfare needs are not currently met, causing them to live in conditions that make them prone to disease and injury, where they are unable to express any of their natural behaviours - all of which are imperative to their wellbeing.


Currently, animal advocacy organisations, corporate social responsibility departments and policymakers are working to address this issue in many forms, through individual outreach, corporate relations campaigning, furthering legislative protections or implementing higher welfare standards in their supply chain.

Previous improvements have largely been due to animal welfare organisations working alongside companies in the food sector who in turn commit to improving their animal welfare policies. These animal welfare asks are implemented by companies over a set period of time and result in an improved standard of living for farmed animals.

Implementing strong and measurable animal welfare improvements can change the lives of billions of animals.


If you are an animal welfare organisation, donor, policymaker, or government representative who would like more information on optimising your current or future animal asks, or would like general support, please get in touch.

We'll be in touch soon!


Image Source: Kenneth Schipper-Vera