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Image Source: Aaron Burden
RESEARCH DATABASE
We have produced a huge amount of output for a small team of researchers with reports that are shaping the conversation around ask formation movement-wide. Please feel free to browse the research database below and get in touch if you would like to discuss any of the reports further.
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Leverage Points: strategic prioritisation for Animal Advocacy in India
India has the world's second-largest egg industry, one of its largest shrimp sectors and its largest dairy cattle herd. Yet an estimated 90% of its animal welfare groups work on strays and companion animals, leaving farmed, wild and liminal animals severely under-resourced. This report asks where limited money and people should go. Drawing on demographic and welfare analysis and deep consultation with Indian stakeholders across two workshops, we identify seven priority areas.

Animal Ask Team
3 days ago


Leverage Points: strategic prioritisation for Animal Advocacy in India (Part 1 of 3): The scale of animal use in India
How many animals does India use, and what do they experience? Part 1 maps animal populations across shrimp and fin-fish aquaculture, layer hens, broilers, dairy cattle, sheep and goats, stray dogs, cats and cows, wild and liminal animals, animals in experimentation and insects. It then turns to consumer behaviour and the trajectory of demand as incomes rise. Ten figures and six tables set out the scale.

Animal Ask Team
3 days ago


Leverage Points: strategic prioritisation for Animal Advocacy in India (Part 2 of 3): Strategies, and asks for aquatic animals
Which strategies actually work in India, and what should advocates ask for on behalf of aquatic animals? Part 2 assesses corporate engagement, welfare credits, cooperative work with producers, policy advocacy, strategic litigation, movement building and research funding, then applies them to shrimp and fin-fish aquaculture: grow-out conditions, humane slaughter, enhanced feeds, hatchery welfare and enforcement of certification.

Animal Ask Team
3 days ago


Leverage Points: strategic prioritisation for Animal Advocacy in India (Part 3 of 3): Asks for land animals, policy and food systems
Part 3 sets out priority asks for land animals, policy and food systems: layer hen cages and the roughly 320 million male chicks killed each year, broiler genetics and fast-growing breeds, rodent control and the poisons behind it, enforcement of India's existing animal welfare law, alternative proteins and institutional meat reduction. Enforcement reform emerges as the highest-leverage systemic change available, and the hardest.

Animal Ask Team
3 days ago


Animal Advocacy in Kenya: Opportunities For Impact
Animal welfare in Kenya remains an under-resourced and overlooked social cause, so it is critical that advocates pioneer the most cost-effective opportunities for impact. This report seeks to identify promising interventions.

Animal Ask Team
Dec 17, 2025


Impact evaluation of Animal Ask: A retrospective after 5 years
Retrospective review of the impact of our previous projects between 2020 and 2025.

Animal Ask Team
Nov 18, 2025


Tiered certification schemes for slower-growing chicken
Evaluation of tiered certification schemes to promote slow-growing chickens

Ren Ryba
Oct 8, 2025


The economics of fish farming and fish welfare in Europe
A systematic review on the economics of fish production in European aquaculture.

Ren Ryba
May 2, 2025


Mapping the industry and supply chain for farmed fish in Europe
Animal Ask conducted mapping of the industry and supply chain for fish production in European aquaculture.

Animal Ask Team
May 1, 2025


Farmed Animal Advocacy in Egypt
A research report by Animal Ask featuring Egypt's animal farming data and recommending high impact animal advocacy interventions

Animal Ask Team
Apr 8, 2025


Animal Advocacy in Canada
Canada is a unique case study that illustrates the impact of industry capture and protectionism on animal welfare.

Animal Ask Team
Jan 29, 2025


Animal Advocacy in Brazil: Top Opportunities for Impact
Brazil is a country of major opportunity but also major challenges. In a global context the scale of animal production in Brazil is immense

Animal Ask Team
Dec 3, 2024


Farm Animal Welfare in Ghana
This study identifies several high-priority avenues for improving the welfare of these keystone species in Ghana agriculture.

Animal Ask Team
Oct 11, 2024


Modelling the outcomes of animal welfare interventions: One possible approach to the trade-offs between subjective experiences
This article describes the framework we at Animal Ask us to quantify the subjective experiences of animals.

Ren Ryba
May 27, 2024


Animal welfare in the United States: Opportunities for impact
How can animal advocates in the United States make the biggest impact on the lives of animals?

Animal Ask Team
May 16, 2024


Using Shareholder Activism to help animals
This report explores if buying the shares of corporations and leveraging its ownership rights has potential as an animal advocacy tactic

Max Carpendale
Apr 25, 2024


Insider Activism
This report covers examples of citizens participating in activism within or against the institutions they work in.

George Bridgwater
Apr 25, 2024


Meat reduction: How much can digital media and mass media help?
The animal advocacy movement invests into campaigns for meat reduction using digital and mass media ads. But, are they effective?

Ren Ryba
Apr 18, 2024


Choosing Tactics: Evidence from Social Movement Theory
Each tactic has its distinctive benefits and trade-offs. How to strategically consider all possible options?

Max Carpendale
Apr 4, 2024


Lobbying through Public Consultation
Could animal advocates leverage from public consultations in Western democracies to influence policy?

Max Carpendale
Mar 19, 2024
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